The Facebook and iPhone Applications Factory

Facebook apps - If you have a brand with an marketing budget and haven't got a presence on Facebook yet then please pay attention. Facebook allows developers to create applications that millions of people use daily. And the best bit is that Facebook doesn't charge to feature these appz and the owner of the app also owns the associated advertising space too.

We can build you an application that's popular and fun and own the advertising giving you an economical alternative to 'traditional' webvertising.  You might want to build an extention of your web site so that you are more regularly in touch your customers and their entire network of Facebook friends too. If you're not aware of Facebook's reach here's some headlines;

• More than 200 million active users
• Facebook is the 4th most-trafficked website in the world
• More than 65 billion page views per month 45 percent of users return to the site each day
• The fastest growing demographic is those 35 years old and older
• People spend an average of 25 minutes on the site daily
• The U.K. has the most users outside of the United States, with more than 8 million active users
• More than 95% of Facebook members have used at least one application built on Facebook Platform
• Every month, more than 70% of Facebook users engage with Platform applications
• There are more than 30 million active users currently accessing Facebook through their mobile devices

More at: http://www.facebook.com/press/info.php?statistics

iPhone apps - Mobile means 'revenue' for most companies and Apple's phenomenal rise to the top of the smart phone market and their previous experience gaining complete market dominance with iTunes has given iPhone application owners a sure platform to market their appz. A quick look at these stats and you'll see why.

• 40 million iPhones and iPod touch devices globally
• 83% of iPhone owners have downloaded at least six apps
• 76.7% of iPhone games are paid, while 23.3% are free
• 75% of US iPhone users are downloading applications
• Largest age group was 35-54 year-olds, who account for 36% of owners. The 55+ group even outweighs 18- to 24-year-olds.
• 37% of UK iPhone owners downloaded a game, with 18.6% actually paying to do so.
• iPhone owners are nearly twice as likely to remember seeing adverts within games than non-iPhone owners.

Greater detail on the above headlines are here: